Making every page work a little bit harder.
Descriptive, informative, compelling. From review and research, agreeing the plan to going on press, I'll help your brochure create desire and demand. Let's get talking to your
consumers. And get them talking about you.
Discovery Cruises
Understanding what it is your target audience is looking for is critical. I'll work with you to identify and focus on the qualities that make your product or service stand out.
Solo's Holidays
The client wanted a tone of voice that would add some edge and humour to the text, reflecting the attitudes and interests of independent travellers.
Thomson Holidays
Picking up house style, putting key messages across, carrying out research, dealing with late changes, working as part of winning team, it's all in a day's work.
Winner Bronze Award, Best Brochure Category, 2003 TTG Travel Awards
... and many more
With over 30 years in the travel business, brochure writing is something of a speciality. Ask me about targeted marketing copy, destination descriptions, tour itineraries, special interest holidays, shore excursion booklets, hotel brochures, incentive travel...
Children With Leukaemia Trust information pack
To raise funds or simply to raise awareness, charities such as CWLT have called on my writing skills to tackle challenging
and often emotive topics. In this instance, the design of an outer shell containing matching inserts could be adapted quickly to serve the needs of successive campaigns.
Unisys Real Time Infrastructure brochure
Talking to business leaders about their IT infrastructure calls for writing that makes its point quickly and clearly. Without clouding the issue with technical detail. The focus here was to help readers focus on the benefits so they could understand why they should invest. Talk to me and we'll keep things simple.
Chart-Track
If you need to share advances in technology, your investment in print may need to work at the point of sale, as a mail shot, at exhibitions, conferences and more. This simple 12-page brochure covers all the key points to make the case for this electronic chart-correcting and maritime publication solution.
Intelligent Processing Solutions
With every new innovation comes the challenge of letting people know about it. Worldbills was a cooperative venture between payment processing company iPSL and the high street banks to make electronic bills and online payments easy. Something we all take for granted today.
As well as the brochures here designed to market products and services, take a look
at publications that focus on customer loyalty.