Keep your customers locked in
Once you have them on your side, you want to keep your customers informed and entertained. Whether you want to build loyalty or keep staff members in the loop. The copy has a different job to do.
Take a look at these samples.
Click on the covers below to open sample copy.
Internal communications - iPSL
Celebrate success, share news and let colleagues know about developments in the pipeline: I can help you with your newsletter.
For this item, I rounded up news stories, went on-site to meet managers and staff, interviewed the CEO - before writing up and editing the content, ready for press.
Loyalty Magazines - Orient Lines
With a enviable record of repeat passengers coming back to cruise aboard their flagship, Marco Polo, Orient
Lines produced this magazine exclusively for Polo Club Members.
In contrast to brochures that sell, this sample article is newsy and informative, designed to entertain and to whet the appetite for future sailings.
Lifestyle - Marchand Petit
This network of South Devon Estate Agencies produced this premium publication for clients and prospects.
I was invited to research and write articles exploring some of the region's many attractions, especially for those planning a move into the area.
Expat support - Global Connection
This organisation based in the Netherlands publishes web content, a regular magazine, books and research papers for couples and individuals relocating far from home.
Providing editorial support, I was charged with making sure that the English language version of these various publications read both naturally and idiomatically.
Loyalty magazines - Norwegian Cruise Line
Whatever style of writing your publication calls for, I can adapt my writing to suit. When the copy needs to read like a feature article such as you might find in a Sunday colour supplement, I will willingly oblige.
As well as writing the UK and US sales brochures for NCL and its fleet of 11 super-liners, I contributed content for the company's loyalty magazine, Latitudes.
Newsletters - Profile Security
Starting with a blank canvas, Profile wanted to create a newsletter that would reach out to staff and clients across its network of offices up and down the UK.
As well as writing the content, I put together a team of graphic designers to design and produce regular newsletters for electronic distribution and inclusion on the company's website.
Call me to bring fresh content to your communications with staff, to your existing client
base and browsing prospects.