For 'complicated', read 'simple'
You may be introducing new technologies and services to consumers. You may need to raise finance from fellow business leaders to get your latest big idea off the ground. I can help you turn
complex ideas into plain, simple language.
BT Wholesale - website - user interface
Working with a dedicated team of technicians, web designers and user experience specialists for British Telecom's head office in
London, I helped devise prompts, instructions and information to help Internet Service Providers walk through automated troubleshooting protocols online. The job involved distilling complex
information supplied by teams in the UK, India, Canada and the U.S. before submitting text for inclusion on the Gateway's web page.
Orange - voice menus - scripts
In partnership with agencies NGA, Engine and Orange's own in-house brand team, I helped develop a number of voice-over scripts depicting typical day-to-day situations. These were then used to record and assess actors auditioning to be the new voice of Orange - on all the mobile network's menu prompts and services.
PrintDreams - brochures and PR
This specialist Swedish company develops innovative print technologies from giant outputs the size of a football field to this
item, the hand-held pocket printer and camera known as the PrintBrush. I provided the copy for their press releases and product brochures.
Aquacell - web copy and user manual
These clever cells get around the problem of a battery's limited shelf-life at the point of sale. When you're ready to use it,
fill the battery with water, seal the cap and you're good to go. I worked with the manufacturer in Hong Kong on their user instructions and website content.
Coltraco - Owner's manual
This independent UK-based technical services supplier asked me to refresh the user manual for their Portalevel unit, a device designed to check fluid levels inside large, often fixed fire extinguisher systems used on board ships and in heavy industry. As well as writing the copy, I commissioned artwork and illustration.
Tomy Baby Monitors - Instructions
Market leaders when it comes to taking care of baby, Tomy design and build user-friendly products to give parents and carers peace of mind. I was happy to play my part, editing user instructions and project managing translations.
Bunzl SWS - Brochure
Working with the team at marketing services agency WK360, I was asked to draft material for Bunzl Safety & Workwear Solutions. The brochure copy promoted their expansive catalogue of bespoke Health & Safety equipment, their in-house design services, product trial services and more.
Blind me with science, not your customers. I can help you promote your next technical breakthrough. In plain, jargon-free English.