Profile Security Services

Copywriters can do more than just copywriting. As well as an overhaul of their corporate look and literature, I project managed designers and web experts to redesign Profile’s web presence from the ground up. Search Engine Optimised, I wrote the page content you see and the meta data you don’t.

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Dynamic Tactics

This Swedish marketing consultancy needed a website to launch its services. I was happy to originate the copy, refine it through successive drafts with the client, ready for their chosen web partner to take it from there.

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The Mayfair Cleaning Company

Holders of a Royal Warrant to HM The Queen, Mayfair Cleaning keep prestigious media offices, ad agencies and historic palaces spic and span in and out of London. When they needed a fresh new look, I teamed up with my network of design and web experts to create this Search Engine Optimised website.

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London Care Partnership

Providing specialist residential support for young people with special needs, the London Care Partnership wanted their website to strike a delicate balance. The copy needed to support and inform families and the agencies they work with, as well as showing sensitivity towards the young people in their care.

Tomy UK

Working with Tomy's in-house brand team, I originated bullet-point product copy to be integrated with their new website. With over 500 toy and baby-care lines under review, it was important to highlight key attributes for parents and kids, and to help consumers compare product features with a consistent approach.

Rubies

The Rubies Masquerade UK website showcases its extensive range of fancy dress costumes and party wear for the retail trade to browse and select from. I was asked to write a short sizzle paragraph for each product - and there are over 1,800 - for its mix of generic, Halloween and licensed character outfits..