In my time, I’ve written ads for all sorts – from promoting a lambswool duster to plugging passenger booking solutions for the airline industry.

As well as working direct with clients or with their agencies, I have formal qualifications in Consumer Advertising and International Advertising.

From writing a well-formed argument that captures the key benefits of your product or service, to an eye-catching slogan, put me to the test. I’ll generate ideas – not just for the words, but for the graphics that should support them, too.

Print Advertising

An understanding of consumer behaviour lies at the heart of all good advertising. Recognising the steps that people need to take towards the point where they purchase.

Same for trade advertising: what is the competitive environment? Does the client understand the benefits? Why are you better at this than your competitors?

Your brief might have all sorts of different objectives: creating awareness of your brand, making people well-disposed towards your company through sponsorship, or you might just be looking for a simple ad to sell off excess stock or unsold capacity.

You might need a mail drop that requires action right now (like ordering a pizza)…

A targeted direct mail campaign that teases the reader towards a new product launch date (that exclusive Spring Collection).

Perhaps a luxury folder launching next year’s programme of events (like an invitation to a business seminar).

Or a hard-working brochure that will need to drive your business for the next six months to a year (such as a holiday brochure).