What's in a name? Lots, actually. Reputation, trust, function, fun. Values people perceive and want to embrace.

Brainstorming

A single word - real or invented - might be all that you are after. But which word?

In-house brainstorming sessions often turn into a bun fight. Brief me and you’ll get a list of candidate names to consider. This means you can look at them dispassionately to see how they measure up against your needs.

You set the agenda: do you need your name to explain or inspire? Is it UK-centric or does it have to work across different languages? It may have to do all of these things.

We’ll agree the brief, a timeline and you can sit back and see what bubbles up.

I’ve come up with product name suggestions for a range of celebrity chef cookware, a magazine name for a corporate client’s internal newsletter, and countless name ideas for new products.

Tag lines & Straplines

Sometimes, you need to underpin your product name with a few key words that will clarify and qualify what you’re about.

It could be a slogan on the side of a truck. A caption on a cover. A violator on a pack. A few well-chosen words that will apply across all of your branding or a targeted, integrated campaign, on the Internet or at the Point of Sale.

I’ll come up with a number of alternatives to give you choice and flexibility. Depending on your brief, we can start with an analysis of what your competitors are saying. We can explore how the short-listed themes and straplines will work with your body copy to drive your message home.

Tone of Voice

Messages are transmitted, but they also need to be received. For this to happen, people need to be on your wavelength. How you address them, the words you use and how you present yourself all matter, not just what you have to say.