Taking you to unexpected places 

Get the world ready for what's waiting around the corner. If you're introducing a new product or service, let's make it irresistible.




New Product Development can throw all sorts of challenges at you. Design, manufacture, distribution - before you even get to market. Then you'll need to think about promotion, adoption, assembly and usage when you get there.


If you want to introduce people to a new printing technology, tell them how a brand new type of battery works, or help them find their way around a mobile phone menu, chances are I can help.

 

If programming a toy robot is supposed to be fun, not work, or work means having to find your way through a troubleshooting protocol for Internet Service Providers – I can help you deliver – faster and smarter. 

In my career, I have worked with Cosmetics firms developing and launching products in all the major categories, be it make-up, skincare, perfume or toiletries. Heavily regulated, this calls for a deft touch when making product claims.

I have worked with telecoms companies, trying to make the user experience easy, logical and intuitive. I have also helped their technical teams communicate with other industry professionals more easily, logically and intuitively.

I have written voice scripts for electronic products, devising concatenated sentences and then making them work in a dozen languages.

 

Over the years, I have helped leading computer solutions experts to spread the word about the introduction of Broadband, Open Source Software and more.

 

I am not a technical writer. I don’t have particular insight into new technologies. What I can do is turn the technical stuff into words that consumers or business decision makers can understand. Boiling it down so they will want to buy or invest. Turning potential into pounds, shillings and pence.



If you want more than just a writer - someone with R&D experience - to help ideas come to life, call me.